Combine the best of two worlds, physical commerce and digital, in order to offer a unique customer experience at the point of …
Omnichannel Marketing & Merchandising
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Omnichannel Marketing & Merchandising
The Physical Store and Digital Convenience Marriage
by CharamisThe relaunch of physical stores with the help of digital gave birth to “phygital”, which offers tremendous opportunities to merchants. Selectively, developing …
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Ever asked for something in a shop and been told “we don’t stock it because there’s not enough demand”? To a consumer …
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Did you know that 25% of new prescriptions are never filled… and even when filled, up to 50%, patients with chronic conditions …
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Omnichannel Marketing & Merchandising
What is the Public Appetite for Digital Healthcare?
by CharamisDespite the surge in digital health resources, the consumer journey from ailment to recovery remains largely non-digital. According to a report by …
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Everyone uses social media like Facebook, Twitter and LinkedIn. In the beginning, most people usually do so for utilitarian and professional purposes, …
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Cyber-security is a very important aspect for all healthcare professionals and community pharmacies to have in mind. It is important that pharmacists …
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There has been a dramatic increase in the number of fitness to practice investigations conducted by the General Pharmaceutical Council (GPhC). In …
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Exploiting the likes of email marketing and website advertising can drive customers into your pharmacy. Email marketing campaigns are an effective and …
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Digital tools that allow customers to be guided in their purchases or to facilitate their service, are constantly launched: Digital cash registers, …
