Independent pharmacy owners have multiple items on their to-do lists, with the most important being properly dispensing medication to ensure their patients …
Omnichannel Marketing & Merchandising
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The comfort at the pharmacy is reflected collectively by material elements such as furniture or equipment, the reassuring attitude and the know-how …
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Customer Relationship Management (CRM) consists of the processes a pharmacy can use in order to track and organize its contacts with its …
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Omnichannel Marketing & Merchandising
7 Basic Steps for Effective Promotion of Sunscreen Products
by CharamisLearn your pharmacy products about all sensitivities in the sun, so you can easily distinguish them according to the customer’s needs. Dermatologically …
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Omnichannel Marketing & Merchandising
3 Marketing Mistakes Your Practice Needs to Stop Making to Survive
by Charamis1. Stop Wasting Money on Broad Advertising Billboards. Newspaper ads. Magazine ads. They all have one thing in common- they are largely …
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If you’re thinking about developing a marketing program, you need to begin with a marketing plan. Regardless of the scope of your …
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Managing business content is as important to an organization’s viability as managing one’s food supply is to human sustenance. In both cases, …
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The early days of using a cash register and pen and notebook for accounting and processing transactions are no longer an effective …
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Omnichannel Marketing & Merchandising
Ten Strategies to Help You Build an Effective e-Mail List
by CharamisBuilding an e-mail mailing list – and mailing to it regularly – is one of the most effective marketing strategies. But the …
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It costs 6 to 15 times as much to sell something to a new customer than to an existing customer! To this …