Did you know that 25% of new prescriptions are never filled… and even when filled, up to 50%, patients with chronic conditions …
Omnichannel Marketing & Merchandising
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Omnichannel Marketing & Merchandising
What is the Public Appetite for Digital Healthcare?
by CharamisDespite the surge in digital health resources, the consumer journey from ailment to recovery remains largely non-digital. According to a report by …
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Everyone uses social media like Facebook, Twitter and LinkedIn. In the beginning, most people usually do so for utilitarian and professional purposes, …
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Cyber-security is a very important aspect for all healthcare professionals and community pharmacies to have in mind. It is important that pharmacists …
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There has been a dramatic increase in the number of fitness to practice investigations conducted by the General Pharmaceutical Council (GPhC). In …
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Exploiting the likes of email marketing and website advertising can drive customers into your pharmacy. Email marketing campaigns are an effective and …
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Digital tools that allow customers to be guided in their purchases or to facilitate their service, are constantly launched: Digital cash registers, …
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Communication according to the ethical rules Communication with discretion is the first concern when developing a shop-front in a pharmacy. The shop-front …
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New services should always be part of the pharmacy’s strategy. It is a choice that gives priority to the basics: How to …
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How can doctors familiarise themselves with search engine optimisation? SEO or Search Engine Optimisation is the process by which you can improve …