It is vital for a pharmacy owner to realize that consumption is geared by product quality rather than price.
Even where a limited income reduces the options, the satisfaction attained by consuming a certain commodity stirs up customers to purchase and subsequently consume a particular product or service.
Therefore, a pharmacist needs to be able to create and increase product demand by having the ability to know exactly what the customer wants, needs or desires to have.
As they say, information is power.
If a business owner knows what his customers really want and his competitors happen not to know, it then means he has an edge.
Thus, the business owner should use this advantage to provide quality products or services, and he will definitely have a large market share.
A pharmacist must research extensively on current market trends so as to comprehensively analyse and know what customers are exactly looking for.
It is good to identify complaints and dissatisfactions by customers regarding the current products and services.
Once the grievances have been received the business owner should come up with applicable suggestions on how best to meet and fulfil these needs.
Stimulating public confidence needs to be taken seriously if any business is to succeed, since normally people are willing to take risks.
A marketing strategy that works would be offering free samples.
This will work if the company will make certain that once the public tries out the item, then they will more likely want to indulge in it due to the extra satisfaction derived from consuming it.