To increase Google rank, follow these 15 easy tips:
1. Look for other websites linking to your website.
When you've got a link from another site, you want to try and get it to link to yours.
The best places to get links are places like business directories or directories of organizations in your field.
You can also get links by writing articles and putting them on your website - every time somebody finds your article and uses it, they are creating a link.
2. Be committed.
Search Engine Optimisation (SEO) isn't a get rich quick scheme. It takes time. It takes work. But it can be done!
To increase Google rank, be prepared to put in the hours. You won't see an increase in your rank overnight, so persevere.
3. Look for other people with web sites.
Web sites are often reciprocal networks - that means if you join the network, you also join each other links and resources.
You can use these to your advantage. Both of you can benefit from the relationship.
4. It's not just about links to your website.
Improving Google rank is also about links to your resources and content.
That means providing information to your audience and solutions to their problems. Leverage your participation to help other people.
5. Content and resources on the internet are moving to a permanent format.
Consider hiring someone to perform a maintenance program on your website.
That maintenance could be a job that requires some tools and hand labour.
Your website is going to need a home base. Make sure that your website is easily accessible for search engines.
6. Make sure that you're not using tracking code.
If you're using Google Analytics, special care needs to be taken not to overload the code with parameters.
If you're using Google AdWords, set variables properly. You can't predict necessarily the human behavior that your website will require.
7. You must submit your website to the major search engines and directories.
Incoming links are important in search engine optimization, but permanent inclusion is almost desirable.
The fewer the in-bound links that your website has, the less frequently it will be crawled by search engine spiders.
The more links it has will increase the amount of time it will spend at the top of the search engine results.
8. Keep your content fresh.
Search engines love the fresh content found on websites.
Offer baiting content - something that is unique and will attract attention on the web.
Several successful articles on the web will encourage other websites to link to your website.
9. Consider directory submissions.
Localsearch.com and other directories can help you attract customers from your local area.
Make sure to take advantage of this means of increasing your market.
The more relevant the links are back to your site, the more customers you will get.
10. Participate in social networking.
Many sites allow members to share and exchange information online.
Pages can get ranked with little effort and even be featured on search engines.
Make sure to register with as many social sites as possible.
11. Make sure your site loads quickly.
Search engines do not like slow sites.
12. Use bold and italics sparingly.
Search engines pay attention to your bold and italicized words, so use them strategically.
Don't use them indiscriminately. An empty set of keywords will not get you anywhere.
13. Make your site easy to navigate.
Search engines index the text; therefore, it must be easy to find what you want to find.
If your navigation is complicated, it will make it more difficult for the search engines to find your information.
14. Avoid filling your pages with advertising.
Having too many advertisements will make the search engines think that you are not giving relevant information to your online shoppers.
To get the search engines to notice you, you should have no more than 100 links on each web page and make them relevant to your web page content.
15. Do not use multiple domain names.
Search engines such as Google, Yahoo, and MSN have a Unique Website Review process.
To avoid this process, register just one domain name.