Digital tools that allow customers to be guided in their purchases or to facilitate their service, are constantly launched:
Digital cash registers, digital shelves, interactive information screens for products…
The use of classic promotional materials (stands, showcase banners...) is set aside and replaced by interactive digital promotional materials.
Manufacturers of such tools are constantly proposing better customer service solutions.
For example, the analysis of the customer's shopping experience can be done with digital tools that give you information about how the customer looks at a projection gondola or how he moves in the pharmacy.
The goal is to make the projections more efficient.
Furthermore, devices called "beacons", if placed in certain parts of the store, send a message to the customer's phone, depending on his route inside the store.
They can welcome him upon entering or inform him of a special offer that exists, provided that the customer has downloaded the store application and has activated bluetooth on his mobile phone.
Also, thanks to the "beacons", the pharmacist can address to his customers other promoting messages too.
Finally, there is another technology with a system that is placed on the shelves, invisible to customers, that records the sex and age of the customer as well as the products he looks at.
This allows the system, if connected to a monitor, to send targeted messages, depending on the customer's wishes.
For example, information on skin hydration to a person looking at cosmetic moisturizers.
Shopping on your smartphone or tablet is a relatively recent phenomenon in Europe, but this type of shopping, called m-commerce, is doubling every year.
Mobile phones are commonly used to search for information on a product, but lately they are also used to make purchases.
Although this habit is very new and used a lot for easy shopping (airline tickets, hotels, movie tickets…), today it seems to be evolving in other areas of consumption, such as fashion, accessories, health and beauty products…
The smartphone allows us to buy, but also to prepare our purchases better than the physical store does.
Consumers want information about the availability of the products as long as price comparison.
Developing an information or mobile marketing strategy requires the entrepreneur to take a well-thought-out action that will aim at the value he wants to give to this medium and the messages he wants to communicate.
Under no circumstances should you use the content of a site on the mobile.
Here the screen is much smaller and the messages should be simple, targeted and practical.
Before you suggest our customers to buy using their mobile phone, the proper preparation must be made to create a loyal customer base on the mobile phone.
The first step here is to send a newsletter or sms. Once the pharmacist addresses an audience of loyal customers, he or she can then enter into a more commercial process.
Furthermore, smartphone is a very suitable means for a promotional action, where you can also use discount coupons in collaboration with the brands of your suppliers.
To promote a pharmacy, the mobile phone can be used to send advice, to remind compliance with treatment, to remind the renewal of the prescription and in general to monitor your patients - customers.
Special applications have now been developed, which allow the patient to enter on his mobile phone his prescriptions, by using a software.
He can photograph his prescription after the visit to the doctor and send it in time to the pharmacy for preparation, while he receives a message to go and get it when it is ready.
This is the Click & Collect service that is now widely used in Europe.
At the same time, this application, after agreement with the patient, allows the pharmacist to notify him to take his medication on time, while the patient in turn can report any side effects.
All these innovative actions strengthen the loyalty of your customers and consequently increase your sales.