When it comes to selling your services online, remember to think from the user’s perspective.
People routinely look for services they wish to use online.
Google is now our oracle and tells us exactly what is out there, how to get there and how long it’s going to take us. It’s scarily precise.
We often consult Google before we leave the house but even when we’re on the road we access it via the good old smartphone.
The fact is that this is how we, as consumers, now behave. We are constantly looking for information online.
So, if this is the case, and we also provide a range of pharmacy services, should we not have content about these online?
The simple answer is: yes, we should! It’s how businesses work these days and an online presence should be factored into the overall business plan.
One service that most community pharmacies in the UK provide is an emergency contraceptive (EHC) service. But do the people around you know that you do this?
Some might, but some will certainly not. For those that don’t, we can let them know by creating content about it online.
Create a highly optimized blog post
The first thing you can do is create a blog post targeting the keywords “morning after pill” in your location, for example, “morning after pill XXX”. Why?
Because that’s the way people search on Google. They don’t look for “emergency contraception XXX”.
You have to think from the user’s perspective and do some keyword research. Go with a solid, well-written article targeting the area and including optimized images.
That’s how you get to the top of First Page on Google.
Be listed on relative directories online
Look for directories where you can add to their listing (completely free of charge) that help women find a service that is close to them, while they’re on the move.
This is particularly important given that the efficacy of emergency contraception decreases with time.
Update your Social Profiles
On your Facebook page too, you can publish your morning after pill services under the ‘Services’ tab, which will help give you a bit of exposure.
You can now also add services to your Google My Business listing which is excellent. Thousands of people land on your Google listing every single month, which gives amazing exposure!
Understanding that we, as consumers, are increasingly conducting our research, business and pleasure online must direct you to capitalize on this by exposing your services better online.
This is only going to become even more crucial as time goes on.