{"id":3101,"date":"2015-11-30T08:57:20","date_gmt":"2015-11-30T08:57:20","guid":{"rendered":"https:\/\/www.pharmamanage.gr\/2015\/11\/30\/five-tips-for-better-visual-merchandising\/"},"modified":"2024-02-01T16:21:45","modified_gmt":"2024-02-01T14:21:45","slug":"five-tips-for-better-visual-merchandising","status":"publish","type":"post","link":"https:\/\/www.pharmamanage.gr\/en\/five-tips-for-better-visual-merchandising\/","title":{"rendered":"Five Tips for Better Visual Merchandising"},"content":{"rendered":"

Great Pharmacy presentation and product merchandising is like a good book.<\/strong><\/p>\n

It’s got an alluring cover to entice, an interesting first chapter to tell the reader that they have made the right choice, and a satisfying conclusion to get the audience to want more.<\/p>\n

Very similair to what you are trying to achieve with merchandising in your Pharmacy.<\/p>\n

1. Storefront Identity and First Impressions<\/strong><\/p>\n

An important part of your Pharmacy design is the look from outside your shop.<\/p>\n

Your Pharmacy entrance needs to reflect the personality of your Pharmacy and must give a glimpse of the merchandise available inside.<\/p>\n

Your signage (inc Logo) communicates your mission and business philosophy. Not only will you use your Pharmacy colours and logo in your signage – But it may also be painted or applied throughout your shop.<\/p>\n

And you’ll want it printed on merchandise, hangtags, and point of sale signage. So you need to put a lot of thought on how your colours and logos integrate with your merchandising.<\/p>\n

The way merchandise is displayed in show windows also has a lot to do with enticing the people into your Pharmacy.<\/p>\n

Whether you are in a shopping centre, mall, strip shop or on the street – Your customers have only a few seconds to view and be attracted by your displays.<\/p>\n

Your visual philosophy should replicate a billboard – “make it bold, colorful, and simple”. Pharmacies often put too much into the front entrance – and customers miss it all because they can’t focus.<\/p>\n

\n

2. Store Layout<\/strong><\/p>\n

In developing an effective layout design – One of your most critical elements, is how your Pharmacy is organised for a logical unfolding or discovery of merchandise by consumers. Is your Pharmacy easy to shop?<\/p>\n

There can be different approaches to your in-store organisation and merchandise display.<\/p>\n

The first and most common is to display similar merchandise all in the same area (eg: Weight Loss, Mens, Women, Skin care etc).<\/p>\n

3. Lifestyle Merchandising<\/strong><\/p>\n

You may also want to consider “adding” “Lifestyle Merchandising”. This includes cross merchandising from different departments (based around disease state \/ condition management) – Eg: Specific natural nutrition \/ vitamins in your Skincare department.<\/p>\n

4. Cross Merchandising<\/strong><\/p>\n

Cross merchandising and presenting products in this manner can also increase the perceived value of items that normally would seem unconnected with any other merchandise.<\/p>\n

You may find that the combination of the Cross Merchandising and the Lifestyle Merchandising styles may best be suited to your Pharmacy.<\/p>\n

Organising your Pharmacy in both ways presents a logical arrangement that helps with “Complete Solutions.”<\/p>\n

Look through the department, and determine which items would help complete the “Complete Solution” they need.<\/p>\n

5. A Continuous Process<\/strong><\/p>\n

Don’t ever think you’re done. Walk into and thru your Pharmacy on a daily basis – reviewing the way your Pharmacy presents to prospective customers.<\/p>\n

Face merchandise toward the main traffic aisle, reorganise those “lifestyle settings,” and make sure all signs are in good condition.<\/p>\n

“If You were shopping in this Pharmacy – Would You be enticed to buy?”<\/strong><\/p>\n

Maintaining a Pharmacy presentation of helpful and needed products that are clean, orderly, easy to find, and easy to buy will provide a great service to your customers.<\/p>\n

Good in-store signage is the important final element of store presentation and promotions.<\/p>\n

Category signage that helps to guide your customer through your Pharmacy is essential.<\/p>\n

Creating a professional looking graphics package that displays price and features and benefits messages clearly communicates the value of your offer. (Most banner groups spend considerable resources on this).<\/p>\n

Quite often Reps are very good with merchandising – But obviously be careful – They are all about selling “their” products – Not about your profits.<\/p>\n

So use your reps knowledge and apply it for your own needs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Great Pharmacy presentation and product merchandising is like a good book. It’s got an alluring cover to entice, an interesting first chapter…<\/p>\n","protected":false},"author":3,"featured_media":3099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_lmt_disableupdate":"","_lmt_disable":"","cybocfi_hide_featured_image":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_bluesky_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[377],"tags":[],"class_list":["post-3101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omnichannel-marketing-merchandising"],"acf":[],"yoast_head":"\nFive Tips for Better Visual Merchandising - PHARMACY management TUTORIAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pharmamanage.gr\/en\/five-tips-for-better-visual-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Tips for Better Visual Merchandising\" \/>\n<meta property=\"og:description\" content=\"Great Pharmacy presentation and product merchandising is like a good book. 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