When you are starting your pharmacy the lifeblood for your company will be your ability to advertise and then the subsequent inflow of new customers.<\/p>\n
With everyone and their mother trying to create a huge splash and a name for themselves, you need to make sure that your splash is not so big that your advertising is completely ignored.<\/p>\n
Too often, a business owner will think that they have to make the biggest noise possible with their advertising.<\/p>\n
They squander their ad money on single, huge blowout events with full page ads and tons of entertainment.<\/p>\n
Once the single event is over and the dust clears, they are out of cash and they have barely increased their customer levels.<\/p>\n
Instead of trying to create a huge entertainment event, where people will just come for the free stuff, you need to develop an entire advertising campaign that revolves around building relationships with your customers.<\/p>\n
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A good campaign will contact the customer multiple times, if not hundreds of times in different ways.<\/strong><\/p>\n People digest information in the ways they find popular, so it’s important to put out your message in more than one media to catch the most people.<\/p>\n When you advertise to your customer base don’t even attempt to hard sell them on your product or business.<\/p>\n This is the old way of thinking and a losing proposition.<\/p>\n It’s easy to sell someone once, but in order to sustain your business, you need to develop that relationship over time.<\/p>\n Therefore your advertising program should be slow and steady.<\/p>\n Remember- it takes at least 7 contacts to a product for most people to make a buying decision.<\/p>\n If you only have one big splash, you are alienating almost 90% of your market.<\/p>\n The best way to get your customer not to ignore the elephant in the room is to NOT put the elephant in the room in the first place.<\/p>\n We are all immune to most advertising these days, but we still want to buy.<\/p>\n If you create an advertising campaign that is based on creating a long-term relationship, where the customer makes multiple purchases, you will win in the long run.<\/p>\n","protected":false},"excerpt":{"rendered":" When you are starting your pharmacy the lifeblood for your company will be your ability to advertise and then the subsequent inflow…<\/p>\n","protected":false},"author":3,"featured_media":3087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_lmt_disableupdate":"","_lmt_disable":"","cybocfi_hide_featured_image":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_bluesky_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[377],"tags":[],"class_list":["post-3089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omnichannel-marketing-merchandising"],"acf":[],"yoast_head":"\n