{"id":16917,"date":"2020-02-11T11:55:38","date_gmt":"2020-02-11T11:55:38","guid":{"rendered":"https:\/\/www.pharmamanage.gr\/2020\/02\/11\/why-teaching-your-team-to-sell-will-never-work\/"},"modified":"2024-02-02T11:36:04","modified_gmt":"2024-02-02T09:36:04","slug":"why-teaching-your-team-to-sell-will-never-work","status":"publish","type":"post","link":"https:\/\/www.pharmamanage.gr\/en\/why-teaching-your-team-to-sell-will-never-work\/","title":{"rendered":"Why Teaching Your Team to Sell will Never Work"},"content":{"rendered":"<p><strong>One of the biggest challenges for a pharmacy business is that no one likes to sell.<\/strong><\/p>\n<p>It seems to be part of our psyche that if you are selling anything, it equates to a used car salesman selling a lemon dressed up as a Cadillac.<\/p>\n<p><strong>In other words, selling is perceived as trying to get people to do something that is not in their best interest.<\/strong><\/p>\n<p>No wonder we resist it!<\/p>\n<p>And the problem is we are so busy avoiding selling that we are often not providing our customers with all the value we have to offer.<\/p>\n<p>If you want to increase your sales, don\u2019t train your pharmacy to sell; teach them to solve problems and offer solutions.<\/p>\n<p><strong>Problem Solvers and People Pleasers<\/strong><\/p>\n<p>In many cases, patients don\u2019t even know how to think about what you have to offer, much less know how to choose it.<\/p>\n<p>For example, a patient who has just been diagnosed with diabetes likely has a \u201cdeer in the headlights\u201d look.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-16915\" title=\"In many cases, patients don\u2019t even know how to think about what you have to offer, much less know how to choose it.\" src=\"https:\/\/www.pharmamanage.gr\/wp-content\/uploads\/2020\/02\/images_pharmacist_and_team2.jpg\" alt=\"In many cases, patients don\u2019t even know how to think about what you have to offer, much less know how to choose it.\" width=\"100%\" srcset=\"https:\/\/www.pharmamanage.gr\/wp-content\/uploads\/2020\/02\/images_pharmacist_and_team2.jpg 800w, https:\/\/www.pharmamanage.gr\/wp-content\/uploads\/2020\/02\/images_pharmacist_and_team2-300x200.jpg 300w, https:\/\/www.pharmamanage.gr\/wp-content\/uploads\/2020\/02\/images_pharmacist_and_team2-768x512.jpg 768w, https:\/\/www.pharmamanage.gr\/wp-content\/uploads\/2020\/02\/images_pharmacist_and_team2-585x390.jpg 585w, https:\/\/www.pharmamanage.gr\/wp-content\/uploads\/2020\/02\/images_pharmacist_and_team2-263x175.jpg 263w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>They think they are coming in to pick up a prescription (or several).<\/strong><\/p>\n<p>They don\u2019t even know how to think about dealing with diabetes themselves, much less that you can be a resource and guide them through measuring and tracking insulin levels, adjusting meds and important supplements and resources.<\/p>\n<p><strong>What to start with, what to do next, and how to make lifestyle changes that will determine their quality of life?<\/strong><\/p>\n<p>When they are standing in front of the pharmacy counter holding their prescriptions in their hand, they don\u2019t have a clue what is involved or how to make a decision.<\/p>\n<p>This is where training your pharmacy team to identify problems and offer solution is essential.<\/p>\n<p><strong>Once you have fully identified their needs, the next step is to educate them on what you can do for them.<\/strong><\/p>\n<p>If your customers don\u2019t understand the value you have to offer &#8211; they are going to make a decision based on perceived price &#8211; and you are going to be squeezed!<\/p>\n<p>By identifying your customers\u2019 needs based on what they are buying, you (and your team) can then recommend other products, programs or services that will support them.<\/p>\n<p>It is always the customer\u2019s choice whether or not to buy what you are recommending.<\/p>\n<p>You actually take away that choice if you don\u2019t let them know what you have to offer.<\/p>\n<p><strong><a title=\"PHARMACY management TUTORIAL\" href=\"en\/\">www.PharmaManage.gr\/en\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest challenges for a pharmacy business is that no one likes to sell. It seems to be part of&hellip;<\/p>\n","protected":false},"author":3,"featured_media":16913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_lmt_disableupdate":"","_lmt_disable":"","cybocfi_hide_featured_image":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_bluesky_share_type":"","_mastodon_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[380],"tags":[],"class_list":["post-16917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-staff-development"],"acf":[],"yoast_head":"<!-- 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