{"id":14466,"date":"2019-09-03T08:23:27","date_gmt":"2019-09-03T08:23:27","guid":{"rendered":"https:\/\/www.pharmamanage.gr\/2019\/09\/03\/the-five-keys-of-comfort-at-the-pharmacy\/"},"modified":"2024-02-01T16:13:11","modified_gmt":"2024-02-01T14:13:11","slug":"the-five-keys-of-comfort-at-the-pharmacy","status":"publish","type":"post","link":"https:\/\/www.pharmamanage.gr\/en\/the-five-keys-of-comfort-at-the-pharmacy\/","title":{"rendered":"The Five Keys of Comfort at the Pharmacy"},"content":{"rendered":"

The comfort at the pharmacy is reflected collectively by material elements such as furniture or equipment, the reassuring attitude and the know-how of the team.<\/strong><\/p>\n

As the designated place for dispensing health products and wellness area, the pharmacy constantly adapts and changes to satisfy patients and customers.<\/p>\n

Serenity, ergonomics, quality and safety; a cozy pharmacy is all that together.<\/p>\n

1- Material comfort: knowing how to welcome the client<\/strong><\/p>\n

Chairs to rest for waiting patients, air conditioning when the thermometer climbs, a play area for children… are all common sense that should guide the development of the pharmacy.<\/p>\n

As in any business, the customer experience must be at the center of the team’s concerns in order to anticipate its needs.<\/p>\n

This material comfort to which the planners pay particular attention is obviously a major commercial asset.<\/strong><\/p>\n

The automatic door for example, has the advantage of facilitating entry into the pharmacy without soliciting effort from the customer.<\/p>\n

But the degree of perception of comfort is not the same, depending on the profile of the patient.<\/p>\n

A mother will not be sensitive to the same equipment as the teenager or the elderly person.<\/strong><\/p>\n

The play area for children is a must and should meet certain rules.<\/p>\n

From a safety point of view, it must be equipped with toys or accessories (pencils, puzzle) approved for use by children.<\/p>\n

If the goal is to allow parents to be more attentive when issuing the prescription, they should always be able to keep an eye on the children.<\/strong><\/p>\n

The location of the play area is both a security issue and a business strategy, for parents to have direct eye contact with the product offer or the pharmacy services.<\/p>\n

Looking at a different customer profile, people with disabilities or reduced mobility appreciate areas without barriers.<\/p>\n

Standards must also be respected when renovating or building the customer area.<\/strong><\/p>\n

The entire customer \/ patient area must meet this access requirement, whether it is the dispensing area, the orthopedic room or the private room.<\/p>\n

\"A<\/p>\n

2- Small touches that accentuate comfort<\/strong><\/p>\n

A water fountain, or a sound system that animates the space, are all easy gestures that help the customer \/ patient to feel comfortably in the pharmacy.<\/p>\n

The decoration may seem superfluous in a local store whose main concern is health.<\/strong><\/p>\n

Yet, it is increasingly recognized as essential.<\/p>\n

The fact of coming to seek his medicines in a colored, luminous, ventilated space, attenuates the anxieties inherent to the disease.<\/p>\n

A plant wall, an illustration (photography, image, engraving) or a collection of pharmacy jars… the entire decor brings a serenity to the space and helps soothe the distress of the patient.<\/strong><\/p>\n

For the non-patients, those who come for wellness advice, this quiet atmosphere encourages to enter, to stroll and, perhaps finally, to consume.<\/p>\n

Another significant asset, the connected space for children could build customer loyalty.<\/p>\n

The reasoning is simple: if the kids are having a good time at the pharmacy, they will not be reluctant to return and may even encourage their parents to go there regularly.<\/strong><\/p>\n

Tactile tablets offer a wide choice of video games to keep children calm and quiet.<\/p>\n

This type of entertainment equipment is designed to amuse – and to keep the younger ones quiet, encouraging them to settle down and immerse themselves in a universe of electronic games.<\/p>\n

Taking the digital turn offers customers connected objects in waiting areas.<\/strong><\/p>\n

For the pharmacy, this type of connected equipment can represent a significant service.<\/p>\n

The future is less in the Internet and online sales than in customer service.<\/p>\n

The implementation of this concept, demonstrates a desire to be present in the digital age.<\/strong><\/p>\n

This is a sign that the pharmacy is engaged in an evolution of its mentality for doing things.<\/p>\n

This is quite important for the youth clientele because it is necessary to attract it.<\/p>\n

The goal is to create and strengthen a lasting link between the pharmacist and his customers.<\/strong><\/p>\n

But it is also a matter of image that the pharmacy wants to communicate.<\/p>\n

The trend is digital and the pharmacy will need to follow.<\/p>\n

A connected space also refers to the most modern health objects that the pharmacy can offer.<\/strong><\/p>\n

Waiting areas are important elements in a pharmacy’s redevelopment plan.<\/p>\n

3- A balance between light, materials and smell<\/strong><\/p>\n

The impression of comfort results from a balance between visual, sound, tactile and olfactory elements.<\/p>\n

Soft colors are preferred, especially in the private room.<\/strong><\/p>\n

More vivid colors can be made by small touches, to enhance or energize the overall look.<\/p>\n

On the material side, wood remains a must to warm the atmosphere and contribute to the impression of comfort.<\/p>\n

Materials that reduce noise pollution (printers) are also preferred; they allow the creation of a cozy space, amplifying the impression of confidentiality.<\/strong><\/p>\n

To enhance these elements of decor and layout, the lighting must be up to the task.<\/p>\n

The brightness of the space must be well proportioned, to highlight the offer without harming the eyes of customers.<\/p>\n

Last element to take into account for a comfortable space, the olfactory atmosphere; it must be pleasant, characteristic, without being uncomfortable.<\/strong><\/p>\n

The diffusion of essential oils helps to create a pleasant environment, provided it is controlled.<\/p>\n

4- Situational comfort<\/strong><\/p>\n

If the care of the decor and the layout is unavoidable, the consulting space should not be a promise without continuation.<\/p>\n

The main mission of the pharmacy remains patient care and well-being.<\/strong><\/p>\n

This requires hospitality and advice, whether it is the proper use of drugs or other OTC products.<\/p>\n

The know-how of the team is combined with the “savoir-faire”.<\/p>\n

In other words, the technical skills of the team members are inseparable from an attentive and caring attitude to enhance the feeling of comfort.<\/strong><\/p>\n

For the patient, feeling safe, welcomed and listened to, ensures the continuation of the comfortable situation which started when he entered the pharmacy.<\/p>\n

5- Pharmacy team comfort: Think “back office”<\/strong><\/p>\n

A comfortable pharmacy for the clientele is also a place where the pharmacy team feels good.<\/p>\n

The space and the working conditions depend closely on the organization of the back office and the cohesion of the team members.<\/strong><\/p>\n

Sometimes, the back office is neglected because it is not visible, while it remains a strategic area.<\/p>\n

Its ergonomics contribute to the efficiency of the team, while guaranteeing quality work, that is felt by the customers.<\/p>\n

www.PharmaManage.gr\/en\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The comfort at the pharmacy is reflected collectively by material elements such as furniture or equipment, the reassuring attitude and the 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