{"id":14106,"date":"2019-07-11T07:38:01","date_gmt":"2019-07-11T07:38:01","guid":{"rendered":"https:\/\/www.pharmamanage.gr\/2019\/07\/11\/7-basic-steps-for-effective-promotion-of-sunscreen-products\/"},"modified":"2024-02-01T16:22:50","modified_gmt":"2024-02-01T14:22:50","slug":"7-basic-steps-for-effective-promotion-of-sunscreen-products","status":"publish","type":"post","link":"https:\/\/www.pharmamanage.gr\/en\/7-basic-steps-for-effective-promotion-of-sunscreen-products\/","title":{"rendered":"7 Basic Steps for Effective Promotion of Sunscreen Products"},"content":{"rendered":"

Learn your pharmacy products about all sensitivities in the sun, so you can easily distinguish them according to the customer’s needs.<\/strong><\/p>\n

Dermatologically prescribed, herbal, organic, more economical, more prestigious are some of the categories that will compose a wide selection for all combination of needs and budgets!<\/p>\n

Learn to recognize needs using simple questions.<\/strong><\/p>\n

So that, you always propose the right product for the appropriate type of customer.<\/p>\n

Never forget to emphasize the proposed product benefits for type of your customer.<\/strong><\/p>\n

Apply cross-selling proposals for more comprehensive health advice.<\/strong><\/p>\n

Examples<\/p>\n

– Sunscreen in combination with an antioxidant nutritional supplement and a special moisturizing emulsion after sun product.<\/p>\n

– Local anti-inflammatory for sun sensitivity or relief from erythema in combination with the sunscreen product.<\/p>\n

– An anti-blurring eye product in combination with the sunscreen product.<\/p>\n

Always personalize your proposal.<\/strong><\/p>\n

“Especially for you, I suggest …”<\/p>\n

“This product is ideal for your case …”<\/p>\n

Take care of category merchandizing.<\/strong><\/p>\n

– Group all sunscreen products together, at a “hot” point in your pharmacy.<\/p>\n

A display gondola right at the pharmacy entrance is ideal.<\/p>\n

Place upwards, at an ideal height, all sunscreen products of very high protection.<\/p>\n

These are the best selling products in the pharmacy, so they should directly attract the customer eyes.<\/p>\n

Do not forget to display together with products to relieve sun irritation, after-sun products and appropriate nutritional supplements.<\/p>\n

– Use a tempting message like “Take care of your skin under the sun”<\/em> below a sun picture or image.<\/p>\n

– In parallel, you may also display sunscreen products on the shelves of each brand.<\/p>\n

By choosing this dual merchandizing strategy, you benefit in two way: from the performance of the thematic gondola or shelf, but also from the performance of the brand dynamics.<\/p>\n

Take care of your window display<\/strong><\/p>\n

Create your own thematic window for sun protection with simple materials.<\/p>\n

An umbrella, a beach towel, sunglasses and a hat, a couple of baskets, some white sand… and the stage is set!<\/p>\n

Popi Charami<\/a>, Pharmacist<\/strong><\/em>
\nwww.pharmamanage.gr\/en\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Learn your pharmacy products about all sensitivities in the sun, so you can easily distinguish them according to the customer’s needs. Dermatologically…<\/p>\n","protected":false},"author":3,"featured_media":14104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_lmt_disableupdate":"","_lmt_disable":"","cybocfi_hide_featured_image":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_bluesky_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[377],"tags":[],"class_list":["post-14106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omnichannel-marketing-merchandising"],"acf":[],"yoast_head":"\n7 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